SCOTTSDALE, AZ – June 17, 2025 – In a transaction that underscores the ongoing convergence of technology and professional golf, Golf Live announced today it has secured investments from several prominent professional golfers, including LIV Golf's Abraham Ancer and PGA Tour Professional Kramer Hickok.
This $4 million strategic capital raise represents a strong endorsement of Golf Live's revolutionary platform, which stands poised to change golf instruction through live-streaming technology and advanced analysis tools. Particularly notable is the participation of players from both the PGA Tour and LIV Golf in this investment, reflecting a shared belief in the potential of this technology to benefit all levels of professional golf, regardless of tour affiliation.
Keith Scioli, Founder & CEO of Golf Live, expressed his excitement, stating, "It is an incredible validation of our company vision to have tour players endorsing what we've created today! To have golf professionals who compete at the game's highest level believe in Golf Live is a thrilling milestone for our company."
Ancer reportedly recognized Golf Live's potential as "the future of golf instruction" after witnessing its technology in use. The platform offers tools like frame-by-frame and side-by-side video analysis, instant calling for coaches to contact remote pupils, and a suite of tools designed to enhance remote and face-to-face coaching sessions.
The support by current tour players like Ancer and Hickok is a growing trend whereby players are not just consumers but investors in technology that they believe will shape the future of their sport. The move could be a sign of a broader trend where professional golfers engage with and influence the technological revolution taking over golf instruction, fan engagement, and player development.
While the golf world continues to buzz with analysis of J.J. Spaun's U.S. Open victory, this news from Golf Live serves as a reminder that innovation off the course is just as vital, tirelessly pushing the boundaries of how the game is learned, played, and experienced by pros and enthusiasts worldwide. This innovation has the potential to be the driving force behind a more connected and technologically advanced future for golf instruction.
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